Description
The Director of Marketing leads a strategic, integrated, audience-focused marketing approach for the Celia Scott Weatherhead School of Public Health and Tropical Medicine, encompassing both online and on-ground programs. This position is responsible for developing, implementing, and managing strategic marketing initiatives to enhance visibility, reputation and enrollment. This role oversees traditional and digital marketing and content creation to attract prospective students and promote the school’s academic programs, research, and community impact. The director conducts market research and monitors and analyzes key performance metrics.
Please see further details here: https://jobs.tulane.edu/position/IRC32482
Apply through the Tulane jobs portal
Requirements
- Excellent communication, planning and organization skills.
- Strong understanding of marketing principles and brand management.
- Familiarity with student enrollment trends, enrollment funnel strategies, and best practices in marketing graduate programs.
- Experience in managing both brand awareness and lead generation advertising campaigns on Google, Meta, LinkedIn, and other social and web platforms.
- Knowledge of SEO, SEM, paid media, content marketing, email automation, and data-driven decision-making using tools like Google Analytics, CRM systems, keyword tracking and planning tools, and competitor analysis tools.
- Strong analytical skills to assess campaign effectiveness, track KPIs, and make data-informed adjustments.
- Experience in developing realistic, cost-effective budgets to achieve goals developed in conjunction with enrollment marketing.
- Ability to develop, implement, and evaluate marketing plans aligned with institutional goals and enrollment targets.
- Capability to lead a team, manage vendors, and collaborate with faculty, staff, and external stakeholders.
- Cultural competency and ability to collaborate in a diverse team atmosphere.
- Ability to learn and adopt new systems.
